Tara Persson & Lime Squeeze
Case Study
Love Your Biz Blueprint + Your Biz in a Box (Brand, Website, Tech)
“Audra simplified the entire process, encouraged me to speak up and share any concerns and generally made this my easiest website build ever.”
Tara’s Love Your Biz Blueprint
Tara came to SLHB with some great ideas for what she wanted to do in her business, but no solid plan for how to make them happen.
In her Blueprint we talked not only about her unique coaching style and what characteristics her favorite clients shared, but also what she really wanted out of her life and business.
Tara is a bold and innovative coach, with a gift for giving clients exactly what they need – and we made sure that her offers reflected this. Her business model starts with a group workshop, which replaced her normal 1:1 client onboarding process.
Now she can onboard multiple clients at a time, they get the amazing experience of being in a supportive group, and clients can understand what it’s like to work with her at a lower price point. Then, they can choose if they want to do 1:1 coaching with her, or join her group coaching program.
At the end of Tara’s Blueprint call she remarked how nice it was to just sit and talk about her business and she loved all the questions I asked because they brought some real clarity. She now has a plan for how to grow and scale her business to meet her income goals, while also having plenty of time with her family and for travel.
Psst! Want a Love Your Biz Blueprint of your own?
After her Blueprint, Tara decided to book a Biz In A Box package with EVERYTHING she needed.
- Branding (logos, fonts, colors, brand assets)
- Full website design and build (8 pages, including home page, sales pages, booking pages, and legal pages)
- Copywriting guidance
- Honeybook setup (schedulers, proposals, canned emails, workflows)
- Acuity setup for her newsletter and automated program emails
Lime Squeeze Branding
Tara came to us with a DIY logo that was near and dear to her heart – she and her daughter had designed it together. We took elements of this logo, and used them to inspire a more polished and cohesive design for her branding and new logo set.
We made sure that she had variations of her logo that she could use in social media and print, and that her colors and fonts would appeal to her ideal client.
As we developed her website, we added fun brand elements to the design, and made sure that she had these files to use in her marketing.
We even created some branded social media banners and posts for her to use for her groups. She was so relieved to have beautiful branding that she could use across all of her platforms.
Coaching Website
Tara’s website had to communicate clearly how she offers her services and how her clients experience transformation.
We created a clear client journey so that website visitors know exactly where to start and all the options for working with her. By getting into her clients’ heads, we used language that they could immediately connect with, and used storytelling techniques to keep them interested and engaged with the pages.
The feedback she has gotten about her website has been amazing, and she even landed a big corporate client who wants her to offer services to their whole staff!
Business Tech - Active Campaign & Dubsado
Tara’s coaching business was growing quickly, and she knew that she needed to get professional and automated services in place.
We set up all of her client intake process in Dubsado using canned emails and workflows, so bringing on new clients is a breeze.
She can now send out a scheduler that is linked to her personal calendar, so she can book clients day and night, no matter what else she is doing or where in the world she is located. Clients can make an appointment, fill out her intake form, and pay her all directly from her scheduler. How easy is that?!?
Tara also needed an automatic sequence of emails set up for her workshop clients. Now, every time she runs the workshop she just needs to “turn on” this sequence and they will get weekly emails to help them get the most out of their experience.
RESULTS
- Tara’s can now easily and professionally onboard her clients, freeing up her time to focus on serving them.
- Tara’s website is professional and easy to navigate. Within a month of launching her website she has had interest from three different corporate clients, a market she was hoping to attract.
- Tara’s branding tells the story of her brand, and she is now proud to share her marketing materials with the world.
In Her Own Words:
Here’s what Tara has to say about her experience with SLHB:
What problem did you have before you hired Audra King?
I did not have a website that clearly communicated who I was, who I served and what I was offering. I knew that I needed an effective website but I didn’t know how or where to begin. I felt a lot of uncertainty.
What was your experience like?
Working Audra and her team at She Loves Her Biz was like nothing I had ever experienced before. I felt like Audra had my best interest as her priority every step of the way. This was not my first rodeo in terms of building a website, having built 2 major retail sites for a former business. But by far, this was the best experience.
The thing that stands out the most was that Audra simplified the entire process, encouraged me to speak up and share any concerns and generally made this my easiest website build ever.
What was the impact of working together?
I have a beautiful website and integrated CRM that I am so proud to show off to the world. Not only does it convey my heart and the essence of the work I do, but it is functional and makes life easier for me and my clients. I feel ecstatic!
What was the best insight you gained from our conversations or the Love Your Biz Blueprint PDF?
She provided some great insights about what my clients pain points are how to position my messaging for maximum effectiveness.
What would you say to someone on the fence about hiring Audra King?
DO IT!!! I get so many compliments on my website. You will not be disappointed with the end product AND she takes the stress and worry out of the entire process. You will not regret it, I promise!
